Advertising can be a gamble
Stack | The | Odds
![](https://theadvertisingplaybook.com/wp-content/uploads/2022/03/Baseball-Pitcher-2-BW.jpg)
Strategy
You have the ball.
You know the strike zone.
Where are you throwing?
![](https://theadvertisingplaybook.com/wp-content/uploads/2022/03/Football-BW-scaled.jpg)
Message
The team knows the mission.
From first touch to last touch,
the message sets the expectation.
![](https://theadvertisingplaybook.com/wp-content/uploads/2022/03/Basketball-BW.jpg)
Media
You’ll dominate the delivery
of your message based
on your budget.